Google Tag Manager

We use Google Tag Manager to inject richer data into your digital analytics ecosystem

Google Analytics

We use data collected in Google Analytics to audit website and marketing performance

Google Data Studio

We use Google Data Studio to build reporting structures that help you visualise performance

Google Optimise

We use Google Optimise to enhance user experience and conversion rates on your website

Digital Analytics Training

We provide custom built training courses crafted around Google’s Marketing Products

Search engine optimisation

Google Ads Management

We use the full stack of Google Advertising options to deliver performance-based campaigns

Search engine optimisation

Search Engine Optimisation

We help boost your search ranking on Google against intent-drive keywords

Search engine optimisation

Social Ads Management

We use ad platforms across the biggest social networks to drive conversions through social

Search engine optimisation

Digital Marketing Training

Digital marketing & analytics courses customised to your requirements

Google Analytics Training

Glow Analytics Academy

6 classes of Analytics training culminating in the Google Analytics IQ Exam

Google Analytics Training

Google Tag Manager Training

Learn how to take control of your website tagging with Tag Manager

Google Analytics Training

Google Analytics Intermediate

Intermediate training to help you make the most out of your Google Analytics account.

Google Analytics Training

Google Analytics Advanced

Advanced training to help you make the most out of your Google Analytics account.

Google Data Studio Training

Google Data Studio Training

Build a suite of dashboards in Google Data Studio

Search engine optimisation

SEO Training

Find out how to boost visibility of your site on Google.

Search engine optimisation

Google Ads Training

Want to get started with Google Ads or have an existing account that you feel could perform better?

Google Analytics Training

Glow Team

Introducing GlowMetrics – Multi-Award Winning Google Certified Partners!

Google Analytics Training

Glow Work

Want to know more about the projects we’ve worked on?

Google Analytics Training

Glow Giving Back

Google Ads grants for non-profit organisations

Google Analytics Training

Glow Opportunities

We partner with schools and universities

Google Analytics Training

Digital Analytics Insights

Read our blog for the latest news and views on digital analytics

Google Analytics Training

Digital Marketing Insights

Read our blog for the latest news and views on digital marketing

Google Analytics Training

Company Updates

Read our blog for the latest news from GlowMetrics

Google Optimize

Enhance the user experience on your website, driving more conversions

We use analytical insights to test and improve customer experience and conversion rates. We do this through integrating audience research, website analysis, and consumer psychology, we can use Google Optimize to test multiple variations of your website, and identify the best customer experiences.

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Using visitor intelligence to test and then show personalised content that works best

Optimize is Google’s free tool for testing and enhancing the experience of your website, as well as creating personalised experiences for your users.

Website testing allows us to assess the impact of making changes to a site in a real-world setting, gathering real-time data from real users, while personalised experiences provide the opportunity to tailor the appearance and content of a site to specific demographics, customer segments and target audiences simultaneously.
Discover what works best for you and your customers through a programme of iterative tests, integrating audience research, website analysis, and consumer psychology. Using Google Optimize, we can test multiple variations of your website simultaneously, ranging from comparing widespread changes with one another to fine-tuning the smaller details, helping you to identify the best user experience that will lead to conversion rate optimisation.

Benefits of Google Optimize

Integration with Google Analytics

Data used for tests in Optimize can be based on your existing goals and KPIs within Google Analytics, or they can be created from scratch for each series of tests. This freedom allows us to ensure each and every test we conduct is relevant to the specific area of website optimisation being researched.
Variety of Test Designs
There are three main test designs in Google Optimize: A/B, Multivariate, and Redirect. This variety of research methods means that we can make sure that your website optimisation can be addressed in the most efficient and suitable way.
Personalisation
Creating personalised experiences is another key feature within Google Optimize, allowing you to create variations of your site’s content that best correlates with a user’s needs and desires. This may include variations based on region, customer segments, or acquisition.
Data Driven Analysis
The controlled nature of experiments and statistical analysis allow us to ensure the observations we make throughout the testing process are a direct result of the changes made, and not influenced by chance or other external factors. This means that you can be confident our findings and recommendations are based on controlled research practices and reliable data.
We will work together with you to create a testing programme for potential areas of improvement, enhancement, and optimisation on your site. We will form a series of testable hypotheses, and then design, run, and analyse these tests for you, presenting results in a clear and concise way, so that you can focus on the important decisions and meaningful insights from the testing process. Running optimisation tests is a simple yet effective way of getting the best from your site.
We’ve been working with Google Analytics data for over 10 years now and as Google Analytics certified partners, can connect to programme resources that allow us access to monthly feature releases, technical training and partner product forums. We also get access to the annual partner summit allowing us to speak to and hear directly from the Google Product teams who make exclusive pre-launch announcements

Client Success...

Chartered

Client Success...

Chartered Accountants Ireland

Chartered Accountants Ireland were keen to streamline the user experience on their site, highlighting various resources and information packs to the customers who would find these most relevant and useful. Following a programme of A/B testing, we were able to help with this by creating more focused, tailored and personalised website experiences for specific customer segments using Google Optimize.

Personalised Experiences

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Increase to Form Completion

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Increase to Account Creation

Client Success...

Speedy Reg

Speedy Reg sought to enhance the user experience on their website, and in turn improve customer engagement and conversion rates, and as such we recommended several user experience optimisation tests. One of these A/B tests found that a new variant of a prominent CTA button generated a significantly higher click through rate than the existing design, in addition to an improved conversion rate later in the customer journey.

Test Sessions

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More CTA Clicks

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Increase to Conversion Rate

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Digital Analytics Insights

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