Audience Signals allows a number of tracking features within GA4, granting the property owner more data on user journey, user interests and demographics.
GlowMetrics Team
Search Insights...
Goodbye 2020 and Hello Cookie Monster 2021
So this is Christmas, and what have we done? Another year over, and a new one (nearly) begun. Nothing about this year has been normal. We’ve experienced a lot of ups and...
New Google Tag Manager Preview Mode (October 2020) – Tag Assistant
We like surprises, don't we? Whenever we spotted a surge of comments on forums and social media about a huge change to the Google Tag Manager interface recently, it definitely...
Digital Marketing During COVID -19 Circuit Breaker In Northern Ireland
As another lockdown looms we offer some tips to help your business embrace digital marketing and the opportunities it can provide to support your business during this difficult and unprecedented time.
COVID-19 Digital Selling Capability Grant
Are you in the retail industry? Did your business take a dip in online sales due to COVID-19? The Minister for the Economy has launched a new £1 million COVID-19 Digital Selling...
Core Web Vitals Explained: Get Ready for Google’s Newest Ranking Factor
Google is always changing and tweaking their algorithm. Most of the changes they don’t announce so when they do, you know it’s going to be a big deal and back in May 2020, Google...
Learn Inbound 2019: Key Takeaways
Our thoughts and learnings from Learn Inbound – one of Ireland’s top marketing conferences.
How to Get Content Ideas From Google Analytics
Are you trying to conjure up your next blog or content idea? Struggling to figure out what your audience wants to read about? We know writing an engaging blog post can be...
Google Data Studio: An Overview of New Features
An Overview of New Features for 2019 Google’s data visualisation and reporting platform Data Studio has seen a huge number of tweaks and changes over the last year through...
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