Audience Signals allows a number of tracking features within GA4, granting the property owner more data on user journey, user interests and demographics.
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Introducing Google Merchant Center Next
Discover the latest changes in Google Merchant Center with the introduction of Google Merchant Center Next.
GlowMetrics 2022 Wrapped
We say this every year but this year really has seen a lot of exciting changes (and a few challenges too) in the world of digital marketing and analytics. So this year we asked...
The New Performance Max Features & How To Use Them For The Holiday Season
Google is upgrading Performance Max campaigns with a range of new features just ahead of the busy shopping period. These features are specific to promoting seasonal sales which...
5 Black Friday Tips for Google Search Campaigns
With only a few weeks left until Black Friday it’s time to prepare your Google Search Ads for the biggest online shopping weekend of 2022.
Does Ad Strength Matter in Google Ads?
If you run ads on Google Ads you are probably familiar with metrics such as quality score or optimisation score, however, Responsive Search Ads have their own scoring metric...
How to include Google Ads Extension Data in your Google Data Studio Dashboard
The must-knows of Google Ads extensions & how to add extension data to your Dashboard using a Google Sheet.
SEO or PPC: Which is Better?
The SEO vs PPC debate has been raging for years but which, if either, is better? Buying your way to the top of search engines through a pay-per-click (PPC) campaign or cultivating your organic search engine marketing strategy through search engine optimization (SEO)?
Activating Google Seller Ratings for your Ads Account
With an increase of under 1 Trillion dollars between 2019-2020 in the Global Ecommerce market and an expected rise to 6.3 Trillion dollars by 2024, the online marketplace is now...
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