Ad extensions are the best way to enhance paid results on Google, and can be powerful tools for including increasing CTR and boosting conversion rates, if implemented...
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Remarketing: The Good, the Bad and the Ugly
In our third and final series of remarketing posts we look at real-life examples of remarketing; who is doing it well - and not so well. As we mentioned in our first remarketing...
Remarketing: Running successful micro-personalised ad campaigns
This is the first of three blog articles that we’ll be publishing on the topic of remarketing. This article explains what remarketing is and discusses 3 things you should consider before deciding to execute a remarketing campaign. Next week, we’ll be looking at how to set-up remarketing lists in Google Analytics and link them so they can be used in AdWords campaigns. The last blog article will use real-life examples on how remarketing can work successfully to drive sales.
Value Track: How To Get Better Data From Your AdWords campaigns
In this article we take a look at some of the types of data you can collect using Google’s Value Track parameters in your AdWords campaigns
Are you using Google AdWords? This is why you should be!
Google AdWords is an online advertising service, operating on a pay per click model, which allows companies to advertise to customers at the exact moment they are searching for...
Google Ad Grants- Does Your Charity Qualify?
Google Ad Grants is one of Google’s many programs that we like to wax lyrical about. Why? Because it’s one that allows us to give back, one where Google is giving something back, one that allows charities to promote their brand, product or service on Google, for free!
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