Audience Signals allows a number of tracking features within GA4, granting the property owner more data on user journey, user interests and demographics.
Digital Analytics Insights
Search Insights...
Adding Sparklines to Scorecards in Looker Studio
With the sunsetting of Universal Analytics and much of the industry’s focus on Google Analytics 4, you’d be forgiven if data visualisation techniques and embellishments in Looker...
5 Features We Love About GA4
We’ll be honest - the transition to GA4, Google’s next-generation measurement solution, from Universal Analytics, has posed its fair share of challenges - some that are proving...
Alternatives To Google Optimize Post-Sunset
Goodbye Google Optimize! Google has recently announced they will be sunsetting Google Optimize and Optimize 360, effective from 30th September 2023. The announcement cited...
Six Steps to Smooth Transition from UA to GA4 in 2023
Happy New Year! 2023 is the year that GA4 will officially become Google’s main analytics product with Universal Analytics scheduled to be sunset. On July 1, 2023, standard...
GlowMetrics 2022 Wrapped
We say this every year but this year really has seen a lot of exciting changes (and a few challenges too) in the world of digital marketing and analytics. So this year we asked...
Overcoming the GA4 Quotas in Looker Studio
Are limited GA4 Quotas causing errors in your Looker Studio/Google Data Studio reports? Have you looked at your Looker Studio dashboard built with the GA4 connector only to be...
Migrating to GA4 and GA4 Reports for eCommerce
This week I was speaking at e-Commerce Unpacked conference in Dublin - just in time for Black Friday! During the session I discussed the key differences in GA4 vs Universal...
12 Simple Steps To Exclude Internal Traffic From GA4
Learn how to:
– Create a rule using IP addresses to define the parameter value for internal traffic
– Create an exclude filter based on this rule
– Test the internal traffic filter before activating it
Sign up for our Newsletter


Stay in touch by signing up to our email newsletter. You'll receive the latest news, offers and tips from us: