Match types are the bread and butter of Google Search Ads, helping us define exactly which search terms show our ads. Here we run through the most recent changes made to Google Search’s Match Types
Google Ads
Search Insights...
Auction Insights in Google Data Studio
The Auction Insights report is a tool from Google Ads, which allows advertisers to compare their keyword bid performance against competitors in the same auctions. Did you know you can now view this data with Google Data Studio?
Google Ads: Important Metrics to Monitor
In this blog, we’ll look at 4 key metrics you should monitor when optimising your PPC campaigns (and we don’t mean clicks and impressions). It’s time to look beyond vanity metrics.
Exclude Mobile App Placements in Google Display
You may have noticed when checking your display placements that there are lots of mobile apps appearing and you may find that performance from these mobile app placements is poor – plenty of clicks, but few (if any) conversions.
Best Practice & Reporting for Responsive Search Ads
Responsive Search Ads (or RSAs) are one of the most innovative tools to come from Google Ads in recent years and they mark a serious step forward in ad automation. But what...
How to Use the Google Ads Auction Insights Report
Did you know that you can compare the performance of your Google Search campaigns with your main competitors? Read on to discover how to get the most from the Google Ads Auction...
6 Ways to Prep Your Google Ads Campaigns for Black Friday
Black Friday is the day after Thanksgiving and this year it falls on the 27th November, followed shortly after by Cyber Monday on 30th November and the unofficial beginning of...
Search Terms Report Changes: What We Know
From 1 September 2020, Google started restricting the data that advertisers can access through the Google Ads Search Terms Report. When running Google Ads Search campaigns the...
GlowMetrics in Partnership with Google Digital Garage
Local Digital Marketing & Analytics Agency, GlowMetrics, secures training partnership with the Good Things Foundation to deliver training at Google Digital Garage in...
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