Have you noticed a significant increase in Direct traffic in your Google Analytics account recently? Maybe it's coincided with a drop in Organic traffic? This is something we've...
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Custom Campaign Tagging using UTM codes in Google Analytics (Universal & GA4)
Do you invest your time and money in social campaigns, email campaigns or non-Google display campaigns? Do you stop and think about tagging these campaigns so you can see the...
Sharing Reports and Dashboards in Google Data Studio
Sharing Reports and Dashboards in Google Data Studio One of the great things about Data Studio is how easy it is to share your creations, data visualisations, and...
Setting up Site Search in GA4
When talking about site search reporting in Google Analytics I always refer back to the client we had years ago that had over 5 years of site search data but didn’t realise it...
Reference Lines and Trend Lines in Data Studio
Reference Lines and Trend Lines in Data Studio Staying up to date with the latest features, additions and refinements to Google’s data visualisation platform, Data Studio,...
What is /trafficbot.life and why is it appearing in Google Analytics?
There was a significant surge in bot traffic in Google Analytics from 31st January to 2nd February 2021. One of the most common issues we saw came from /trafficbot.life and...
Goodbye 2020 and Hello Cookie Monster 2021
So this is Christmas, and what have we done? Another year over, and a new one (nearly) begun. Nothing about this year has been normal. We’ve experienced a lot of ups and...
GA4 – The new Google Analytics, should you upgrade?
Google Analytics 4 is here! Released mid-October GA4 has been built to provide a more holistic and insight driven analytics platform- and one that is more suited to evolving...
Connecting Google Surveys to Data Studio
Google Surveys is one of the most recent additions to the lineup of products available within the Google Marketing Platform, allowing you to easily create and publish online...
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