Black Friday is the day after Thanksgiving and this year it falls on the 27th November, followed shortly after by Cyber Monday on 30th November and the unofficial beginning of...
Nicola Bell
Search Insights...
Search Terms Report Changes: What We Know
From 1 September 2020, Google started restricting the data that advertisers can access through the Google Ads Search Terms Report. When running Google Ads Search campaigns the...
8 Digital Marketing Ideas to Consider During the Coronavirus
With the world in lockdown, people are spending more and more time online. With over 3 billion people at home all over the globe, the online world is certainly not under...
How to Set Up A Smart Shopping Campaign in Google Ads
Google has been pushing its automated solutions more and more over the last few years. From automated bidding solutions to responsive and dynamic search ads, it's becoming clear...
5 Reasons PPC needs Google Tag Manager
Any PPC campaign has the potential to offer a business better ROI, improved conversion rates and enhanced lead generation – but what if you’re not tracking leads? And even if you...
Average Position is Dead! Long Live Impression Share
The often misunderstood metric is being removed from Google Ads and replaced with new impression share metrics.
Why You Should Consider Using LinkedIn Lead Gen Ads
LinkedIn is widely regarded as a professional networking site as opposed to more “social” media platforms like Facebook or Twitter. LinkedIn was initially created as a corporate...
Quality Score Analysis & Data Studio
What Exactly is Quality Score? Quality Score is Google's rating of the quality and relevance of your keywords to your ads and landing pages. It’s used to determine your cost per...
Mini Technical SEO Audit Checklist
All SEO starts with tech SEO. This Mini Technical SEO Audit is designed to help you kick-start your Tech SEO efforts. For many business websites, organic traffic is the bread and...
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