Backlinks are critical to SEO success, but not all backlinks are created equal and the quality of links coming into your site can mean all the difference to your SEO success.
Nicola Bell
Search Insights...
Featured Snippets & How to Optimise for Them
Featured snippets are displayed more prominently than the top-ranked organic results in the Google SERPS. We look at how they work and how you can optimise your content to achieve them.
Google Autocomplete for SEO
Autocomplete is a Google Search feature designed to make it faster to complete searches that you’re beginning to type on Google. Just begin typing, and you’ll see predictions...
Auction Insights in Google Data Studio
The Auction Insights report is a tool from Google Ads, which allows advertisers to compare their keyword bid performance against competitors in the same auctions. Did you know you can now view this data with Google Data Studio?
Google Ads: Important Metrics to Monitor
In this blog, we’ll look at 4 key metrics you should monitor when optimising your PPC campaigns (and we don’t mean clicks and impressions). It’s time to look beyond vanity metrics.
Getting Started with Structured Data
Ready to get started with Structured Data? This hands-on guide will take you through the basics of creating, testing and implementing Structured Data on your site.
Exclude Mobile App Placements in Google Display
You may have noticed when checking your display placements that there are lots of mobile apps appearing and you may find that performance from these mobile app placements is poor – plenty of clicks, but few (if any) conversions.
Best Practice & Reporting for Responsive Search Ads
Responsive Search Ads (or RSAs) are one of the most innovative tools to come from Google Ads in recent years and they mark a serious step forward in ad automation. But what...
How to Use the Google Ads Auction Insights Report
Did you know that you can compare the performance of your Google Search campaigns with your main competitors? Read on to discover how to get the most from the Google Ads Auction...
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