Google's annual invite-only event for Google Marketing Platform partners took place in San Francisco last month at the Hilton Hotel in Union Square. Now known as the GMP Summit...
Michael Wilson
Search Insights...
Calculated Fields in Google Data Studio – How to Use Text Functions
Have you ever set up a report in Google Data Studio and realised your data isn’t as clean as you’d like it to be? Maybe you’ve used inconsistent naming conventions in some of...
MeasureCamp is Coming to Ireland!
MeasureCamp is coming to Ireland for the first time! The internationally-renowned data analytics unconference will take place at Google’s offices in Dublin, 19th October 2019....
When to Update Your Referral Exclusion List in Google Analytics?
One of the most common issues that we come across happens when an e-commerce website has a payment portal that temporarily redirects the user to a third-party site to process...
What is FBCLID? How To Remove FBCLID parameter from Google Analytics
You might have noticed recently a new parameter has appeared in your Google Analytics reports. Your nice clean URL structure has been taken over by this 'fbclid' parameter and...
MeasureCamp – London #13
The 13th Edition of MeasureCamp London took place last weekend in Etc Venues, Pimlico. We've been to MeasureCamp 5+ times now - it's an unconference - which means there's no...
Tracking Youtube Videos via GTM in 2018 (Using New Built-In Youtube Trigger)
It used to be a lot more difficult tracking embedded Youtube video plays using Google Tag Manager. You either had to write your own custom script to listen for the actions, or...
Google Data Studio – Top 5 Reasons To Use It
We’ve been using Google Data Studio a lot recently – it’s become an integral part of what we do. Having tried a number of similar data visualisation and real-time reporting...
How to Backup a Google Tag Manager Container
This simple how-to guide explains how to backup your GTM containers – why not add regular backups to your work flow and keep your Google Tag Manager setup safe?
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