We've some great news to share with you today, we have just been awarded Google Analytics certified partner status. Being a certified partner, we will be given insights into the...
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Introduction to Google Tag Manager
We’re big fans of Google Tag Manager here at GlowMetrics, and so are our clients… If you’re already using it, you’re probably a fan of it too. If you’ve no idea what Google Tag Manager (GTM) is, or what it does, read on…
Google Tag Manager v2 – What’s Changed?
All Google Tag Manager accounts will be migrated to V2 by 1st June so if you still haven’t tried the new version, here’s what you need to know before June rolls around.
Twitter’s Advanced Search for Local Businesses
One of my favourite things about Twitter is the fact it’s such an open platform. Yes, that means trolling is an issue but on the other hand, the opportunities are endless for making new connections, helping people and spreading positivity.
Web Analytics: The challenge and the reward
It’s one of the hot topics in digital and was recently voted the most desired digital marketing skill for 2014 but was does the world of web analytics entail?
By definition from the web analytics association it’s the ‘measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimising web usage’.
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