Want to know which email links your visitors are clicking on on your website and who they’re trying to contact? By default in Google Analytics, you’ll have no idea how many of your users are clicking on links to send an email but by setting up Email Link Tracking via Google Tag Manager, you can see exactly that!
Michael Wilson
Search Insights...
Outbound Link Tracking via Google Tag Manager
Want to know which links your visitors are clicking on on your website and where they head off to? If you have a link to a third party website, by default in Google Analytics, you’ll have no idea how many of your users are clicking on that link or much traffic you’re sending their way – but by setting up Outbound Link Tracking via Google Tag Manager, you can see exactly that!
Calculated Metrics (Beta) – new Google Analytics feature rolling out
Google Analytics have released another great feature, Calculated Metrics, and it’s one of our favourite updates. Find out all about them and how you can use them to your advantage!
MeasureCamp Round-Up | London VII (September 2015)
After a whirlwind trip to London for MeasureCamp, I’ve just about had time to process my thoughts, unpack my clothes and don my new t-shirt – they’re black this year, the nicest yet!
Remarketing: How to Create A Remarketing Audience in Google Analytics
In this, the second in our series of Remarketing blog posts, we will look at how to create a Remarketing Audience within Google Analytics and link it to your Adwords account.
Lifetime Value (Beta) – New Google Analytics report!
Another new report has popped up in some of our clients’ Google Analytics accounts recently – the Lifetime Value report. It’s still in Beta and currently only available for ‘app’ views.
Is Snapchat a viable marketing channel for Irish businesses?
Snapchat has become more brand friendly in order to generate revenue – but what if you’re a small/medium sized business? Is it worth it for you?
Cohort Analysis (Beta) – Another new Google Analytics report!
Following on from the Active Users (Beta) Report we discovered recently, we’ve noticed another new addition in Google Analytics, the Cohort Analysis (Beta) Report. If you don’t have access to it yet, you probably will soon. Here’s a little bit more information about what it actually does.
Active Users (Beta) – New Google Analytics Report!
The Active Users (Beta) Report in Google Analytics is only available to a limited number of accounts for now. We’ve tried it out, want to know more?
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