The last huddle of the conference was with Gary Angel on data visualization. I’ve seen examples of great sites like Consumer Barometer leading the way in taking masses amount of data and building a simple and beautiful way to segment it but too often, to build pretty interfaces like this requires too much time and money so many companies just default back to pie charts, bar graphs and scatter graphs.
Joanne Kearney
Search Insights...
X Change Conference 2013 Day 2 AM Sessions
After a night of some drinks and food at Capitol Yard Golf Lounge day 2 kicked off a little later than day 1 and the first huddle was on ‘Iterating or creating? Risk vs reward’ led by David Leese.
X Change Conference 2013 Day 1 PM Sessions
The afternoon session on day 1 started with a huddle focused on ‘creating a strong foundation for analytics success’.
X Change conference 2013 Day 1 AM Sessions
I was told the X Change conference was the best web analytics conference to attend out of all the web analytics events happening across Europe and while I’ve only attended day 1 so far it certainly hasn’t disappointed.
First 5 tips to consider when using a web analytics product
1) Identify Goals
This is #1 when it comes to using a web analytics package effectively and it’s surprising the amount of web analytics accounts that I don’t see goals set up on. Take some time to think about what your website goal are.
Is there a defined page-to-page process that you’d like users to follow through on on your website?
Sign up for our Newsletter
Stay in touch by signing up to our email newsletter. You'll receive the latest news, offers and tips from us: